Marketing & Partnerships Strategist
Meet John
When I’m not exploring the Channel Islands, you can find me at the desk, working on the latest design project, planning a marketing campaign, reviewing incoming data on ad spends, or refilling my coffee cup (my most frequent task). My passion for marketing comes from a desire to amplify stories, ensuring that every film, product, or campaign receives the attention it deserves. Whether working on a multi-million-dollar film featuring Pierce Brosnan or a local fundraising campaign for the YMCA, I’m committed to delivering creative, efficient, and timely marketing campaigns that meet every deadline.
Marketing Campaigns
I enjoy bringing marketing campaigns to life- from early positioning and strategy through release and beyond. I work across creative, PR, organic and paid media, making sure everything comes together to build momentum and reach the right audience.
I’ve overseen campaigns at Gravitas Ventures, Shout Factory, and now Giant Pictures, where I help shape strategy, manage budgets, and keep everything moving. At Giant Pictures, I’m involved across the full campaign process from planning and execution to performance, while also overseeing our social presence across multiple platforms, using Meta Business Suite and Ads Manager to manage content and support campaign performance.
I focus on building campaigns that feel exciting, look great, and perform- because the best marketing does all three.
Design
Throughout my career, I’ve committed myself to developing a “creative eye” with hands-on experience. My philosophy in creative has always been the same- in order to truly learn you’ll have to try it yourself! A personal achievement of mine was designing the Downwind movie poster, earning the #1 placement on Peacock’s trending documentaries.
In the competitive world, it’s not only crucial for commercial artwork to be beautiful, eye-catching, and stand out in otherwise crowded spaces, but to also ensure it achieves the dreaded bottom line. In my creative process, I dynamically balance the mission requirements, budget, and any legal considerations/limitations while infusing valuable collaboration along the way.
Video Editing
Storytelling is the most powerful way to put ideas into the world today. – Robert McKee
The goal for any piece of content is to quickly and powerfully engage with the right target audience. Easier said than done! A successful promotion will draw on the most beautiful and marketable attributes of the product itself while maintaining the fundamentals of high-quality content. A favorite project of mine was cutting the trailer for 40-Love, which not only drew in viewers by highlighting the story and comedy within the film, but allowed us to successfully land a deal with Netflix, who later showcased the film exclusively. Powerful content not only has the opportunity to connect with viewers, but an opportunity to build larger brand value.
Partner & Client Relations
I thrive on building strong relationships- negotiating prices while ensuring everyone gets what they need. Whether it's teaming up with partners for merch, ads, or sponsored placements, I love bringing creative collaborations to life. And when it comes to working with filmmakers, producers, sales agents, or clients at large, I’m there every step of the way, making sure a beautiful vision shines through in every campaign.
I’m all about the data!
I regularly review ads and track KPIs to ensure campaigns are hitting their targets. I enjoy optimizing strategies for maximum impact, such as running A/B tests, optimizing SEO, and more. Drawing from my formal academic background in data analytics, I leverage tools like 1View Analytics, Tubebuddy, and Hootsuite's data management tool to fine-tune strategies and boost performance. The end goal is always the same- to extract actionable insights and drive smarter decisions!
